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Marketing Social Media Branding Trends

Learn From These Mistakes Before You Try Social Media Marketing

As of January 30 of this year, more than 4.5 billion people now use the internet, according to We Are Social. Of the 4.5 billion people who use the internet, 3.8 billion are on social media. That is nearly 60% of the population. If you are trying to market yourself or your brand, the most obvious way to show people who you are is to use social media. However, before you do that you need to know how to connect with your audience without losing their trust, in this post, we’ll provide an all-encompassing rundown of the five social media marketing tactics that are dead. 

Misleading Social Media Game Ads—You’re not fooling anybody 

I can’t tell you how many games ads I’ve seen where the game is nothing like the advertisement. If your consumer downloads the games—and that’s a big if—they will soon see that the game is nothing like you advertised. What happens next? They delete it and don’t trust your brand again. 

Advertising in the Middle of Videos—They’ll keep scrolling 

If you’re going to place an ad, do it on the front end. I can’t tell you how many times I have stopped watching a video on Facebook because it was in the middle of the video. By placing your ad upfront, the audience knows what to expect, and they know they won’t be bothered once the video starts. By placing an ad in the middle of the video, you’re not only annoying your audience, but you are making them question if this is the only ad that will interrupt their video. What happens next? They keep scrolling. 

Social Media & Fake Accounts—Your audience knows it when they see it.

It’s pretty obvious to spot a fake account when you see one. They only have posted about certain products and have close to zero followers. According to Crunch Growth, 26.5% of Facebook Accounts, 17% of Twitter accounts, and 40% of Instagram accounts are fake. Once a consumer sees that you are using a cheap marketing tactic to increase your posts interactions, they’re going to lose their trust in your company and brand. 

Non-Native Paid Advertising—Most stick out like a sore thumb

A paid advertisement is easy to spot when you see one, especially if the content doesn’t look native. The easiest fix for this is to make your advertisement look like native content. This isn’t to say you should make a cheap post like “OMG I love my [insert product here]. You can buy it at [insert link here]. Instead, make your company seem human. Genuine content makes readers want to click on your profile and take a closer look.

Mass Following to Gain Followers—Are you trying to look desperate? 

Yes, the point of social media is to be—you guessed it—social, but mass following users so that you can get more followers is not the way to do it. Accounts that do this are easy to spot because they tend to have a crazy unequal follower ratio.  The ratio we view is when you are following more users than users following you. This makes your brand seem fake or of low value. Users will see this as your brand not being genuine and won’t want to interact with you. 

Although social media is a place of free expression, there is a wrong way to market on these platforms.

Remember to avoid the following:

  • Mass following
  • Non-native looking paid advertisements
  • Using fake accounts to boost your posts interaction
  • Placing ads in the middle of your videos
  • Using misleading game advertisements

If you have any questions about social media marketing tactics that are dead or would like a consultation, reach out to us.

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Trends Marketing Target Marketing

Go Viral: The Phenomenon – Tips, Tricks, & Understanding

Go Viral with these simple tips.  

Social media is a growing platform, as are Facebook, Instagram, Twitter, and the latest one, Tik Tok. Users, typically between the ages of fifteen to mid-to-late thirties, share posts and content to gain status.  To achieve status, there seems to be no idea too big or too dangerous, and that can be concerning.

In this post, I will explain what a viral phenomenon is, and some ways that one begins.  

The Go Viral Phenomenon

The common cold is viral. It spreads rapidly, and everyone is aware of about it. When a post becomes viral on social media, it spreads all over. Filling one platform and spreading to another, and another. The ‘creator’ of that post, whether it be a photo or video, has become viral. They have ‘blown up,’ and their post is now being seen from people all over the country- and maybe even the world.

There is no end to being viral; it seems. Once someone achieves this, regardless of if it was intentional or not, they will more than likely want to do it again. And this often means trying harder and doing more outrageous things. Being viral is not always a good thing, and it is not always a person. It can be a photo of people not recognized or even a challenge.  

How to Become Go Viral

Let’s look at a few ways to become viral on social media. 

Entrepreneur lays out a map to becoming viral. While becoming viral can sometimes be accidental, it really does come down to a science. You know who your target audience is. You may have one specific audience that you’re reaching out to, but you may also have several audiences.

Learn about who you are reaching out to. What do they like, what do they feel strongly about, and what trends are they into? You need to take all of these into consideration when creating your content. Once you know these, you need to select which social media platform you’re going to use. 

Tip: The platform you decide to use plays a more significant role in becoming viral than the content itself. If your target audience uses Tik Tok more, Facebook isn’t going to be the way to go. 

Entrepreneur also says that a way to become viral is to partner with someone who already is. Create a post maybe two or three with this person, and that’s getting you out there.

Lastly, Entrepreneur talks about having ‘novel’ content. This means that your content should be unique and creative in at least some way. Someone who may get viral from doing a trend may not stay viral if their typical content does not grab the viewer’s attention.

In other words, they gain followers but quickly lose them or don’t gain anymore. Some people can instantly receive a ton of traction without trying. Maybe they had a really good video, or maybe they did something generous that you don’t see or hear about a lot. Whatever it may have been, or will be, the posts that catch the most attention will always have a higher chance of becoming viral. 

Tip: If you want more people to see your post, a hack to this would be to follow more people. Chances are you following someone else will cause them to follow you in return. 

What Else Can Help Make Something Epic?

It’s not just people who can be viral. We all remember the black & blue vs. white and gold dress from 2015. It was all over social media, especially Facebook, and people would debate over if the dress was black and blue, or white and gold. This was viral. It blew up, and it was all over because it didn’t just get people talking; it got people arguing. This surpasses social media and landed itself on the news. 

Another moment that didn’t involve a person was the ice bucket challenge. Participating in this challenge got people involved in a good cause, as well as helped people gain likes and followers off of their participation. To spread awareness for ALS, this was on several social media platforms. It was already growing quickly, but people would also nominate someone else to do it. Sometimes they would nominate several people. 

Need Help?

Being viral on social media can be for people, as well as other items or challenges. These grow and, after they start to slow down, they still have the possibility of becoming a popular thing again in the future. Let us help you go viral – contact us now.