01NICOLE B.
STRATEGY / BRAND PARTNERSHIPS
LEARNING & PRACTICING
- Brand research
- Outreach & relationship building
- Pitch development
- Campaign strategy
Apprenticeship
MEET THE APPRENTICES
THREE PEOPLE. ONE YEAR. REAL OPPORTUNITY.01
02TYMERA JOHNSON
DESIGN / VISUAL STORYTELLING
LEARNING & PRACTICING
- Creative direction
- Graphic design
- Brand identity
- Content production
03MAURICE JACOBS
CLIENT ACQUISITION / PARTNERSHIPS
LEARNING & PRACTICING
- Prospecting & lead generation
- Client communication
- Partnership development
- Proposal & deal execution
THE OUTCOMEINDUSTRY READY.
By September 1, 2027, the goal is for each apprentice to understand the full brand partnership process, from research and outreach to pitching, execution and reporting.
UNMATTE™ / APPRENTICESHIP / 2026 — 2027
THE CURRICULUM.
A full-year learning roadmap. Modules overlap as apprentices apply new skills to live work. Individual progress and completed deliverables should be tracked separately.
FOUNDATIONS & AGENCY OPERATIONS
Understand how unmatte™ works: intake, discovery, briefs, roles, timelines, file organization, feedback, meeting etiquette and client confidentiality.
Deliverables: practice brief, project timeline, meeting notes and organized project workspace.RESEARCH & OPPORTUNITY MAPPING
Study a brand’s positioning, audience, competitors, creators and campaign history. Identify authentic partnership opportunities and define why each pairing makes business sense.
Deliverables: brand research sheet, audience notes, creator shortlist and partnership rationale.BRAND PARTNERSHIP DEVELOPMENT
Map brand and creator fit, decision makers, campaign goals, deliverables, usage rights and potential collaboration formats: content, commercials, events, product, packaging or landing pages.
Deliverables: partnership concept, proposed scope and activation plan.OUTREACH & RELATIONSHIP MANAGEMENT
Build prospect lists, find appropriate contacts, write personalized outreach, practice follow-ups, maintain a pipeline and prepare for discovery calls.
Deliverables: outreach sequence, CRM/pipeline entries, call agenda and follow-up recap.PITCH DECKS & PROPOSALS
Turn research into a compelling deck: opportunity, audience, creative concept, brand fit, campaign components, responsibilities, timeline, budget and measurement. Practice presenting and revising based on feedback.
Deliverables: partnership pitch deck, budget framework and presentation rehearsal.CREATIVE DIRECTION & CAMPAIGN DESIGN
Translate strategy into visuals and messaging. Develop moodboards, campaign narratives, identity directions, social assets, web/landing-page concepts and production briefs with the creative team.
Deliverables: moodboard, creative brief, mockups and campaign asset list.CLIENT ACQUISITION & SALES PROCESS
Qualify leads, assess needs, frame unmatte™ services, prepare discovery questions, scope deliverables, communicate value and move opportunities through proposal and handoff.
Deliverables: lead qualification notes, discovery summary, scope and proposal draft.EXECUTION & PROJECT MANAGEMENT
Coordinate stakeholders, track milestones and approvals, manage revisions, support production, check deliverables and communicate status without losing the original strategy.
Deliverables: project plan, status update, revision log and launch checklist.MEASUREMENT, REPORTING & RETENTION
Choose meaningful campaign KPIs, distinguish reach from results, organize reporting, document lessons, and recommend next steps or renewal opportunities.
Deliverables: KPI plan, campaign recap and follow-on recommendation.PORTFOLIO & CAREER READINESS
Document individual contributions, build case studies, practice presenting work, receive mentor feedback and prepare to discuss the end-to-end brand partnership process in interviews or client meetings.
Deliverables: portfolio case study, presentation and professional development plan.REAL WORK. REAL MENTORS. REAL EXPERIENCE. · SEPTEMBER 1, 2026 — SEPTEMBER 1, 2027