We partnered with Smokies to create a brand experience that blends product design with character driven identity. The goal was to move beyond standard packaging and create something that feels collectible, recognizable, and culturally relevant from the first interaction.

We developed original character designs that serve as the face of the brand, giving Smokies personality and distinction in a crowded space. Alongside that, we designed the product system including packaging and visual elements that tie everything together. The result is a cohesive identity where character and product work as one, making the brand more memorable, ownable, and scalable across future releases.