45 sec read

poplaw podcast

34%
Increase in engagement
11k
Organic new followers
76k
Total content views
783
Link clicks
The Story

Reframing Culture, Law, and Power for Creators

We partnered with POPLAW to transform a culturally significant podcast into a fully realized brand system that could scale beyond content. Our focus was clarity, authority, and cultural relevance. We repositioned POPLAW at the intersection of law and culture, translating complex legal conversations into a visual and digital language that feels accessible, modern, and powerful.

From brand identity to web design, we built a platform that elevates the hosts as both thought leaders and trusted guides. We crafted a narrative that centers empowerment, ensuring every touchpoint reinforces their mission to educate and protect creatives. The result is a cohesive brand experience that doesn’t just inform, but equips a new generation to navigate contracts, ownership, and influence with confidence.
What We Built
The deliverables: clear, direct, no guessing.
Brand Identity
Logo, color, type, guidelines
Website Design
Figma to live build
Social Content
Monthly creative production
Custom Decks
Pitch, event, sponsorship
Before unmatte™, POPLAW had a voice. After, it had direction. The brand now reflects the same clarity and authority we bring to legal strategy—intentional, powerful, and built to lead culture forward.”
— Desiree Talley, VP Legal Affairs, REVOLT
The Work
Proof — not promises.
Ready to build something like this?
Every project starts with a conversation.
BEGIN PROJECT