unmatte™ was selected for its ability to craft a dynamic and visually compelling identity, one that mirrored Garrett’s athletic prowess and commitment to health. Our approach was rooted in creating a brand that would resonate with both elite athletes and everyday fitness enthusiasts, positioning Fwrd Nutrition as the “Nike of wellness.” The result was a sleek, modern, and empowering design that not only captured the essence of performance but also communicated the brand’s mission to fuel personal growth and optimal health.