Myles Garrett (NFL)

55 sec read

The Story

Visualizing a Future-Forward Wellness Brand for Athletes

We partnered directly with Myles Garrett to concept and design a visual direction for FWRD Nutrition, a wellness-driven food brand built for performance, longevity, and lifestyle. While the work was exploratory, the objective was clear: create a brand world that feels elevated, intentional, and aligned with how modern athletes approach health beyond the field.

We developed mockups that translated FWRD into a premium, culturally relevant product experience, balancing performance nutrition with lifestyle appeal. From packaging direction to visual storytelling, we explored how the brand could live across retail, digital, and content. The result was a forward-thinking creative foundation that positions FWRD not just as a product, but as a movement around disciplined living, recovery, and self-investment.
The Work
Proof — not promises.
How We Got There
01
Brand Vision & Market Positioning
02
Concept Development & Visual Exploration
Results
Translated an early-stage idea into a tangible brand vision
Established a premium direction for product and packaging
Positioned FWRD within modern athlete wellness culture
Created a visual foundation for future development and launch
Strengthened clarity around how the brand should look and feel
Enabled next steps for product, marketing, and investor conversations
Ready to build something like this?
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