Los Angeles, CA — November 21, 2025 — After years of working behind the scenes for some of the biggest names in professional sports, unmatte™ steps into the spotlight with a bold rebrand — evolving from a whitelabel marketing firm into a full-scale creative house for culture, brands, and artists.

Founded in 2019, unmatte™ began as the invisible engine powering major campaigns for professional sports organizations. While the team operated under NDAs and whitelabel partnerships, their fingerprints were on some of the most impactful digital work in the game. But after years of building behind closed doors, founder Lee Jones and her team wanted something different, a space to speak openly about the work, show the process, and shape the culture they were already influencing.

“We built entire marketing systems and campaigns for organizations that couldn’t say our name publicly,” says Jones. “It was time for people to know who was behind the curtain. unmatte™ isn’t just execution, it’s vision. We don’t just market culture, we create it.”

Now, unmatte™ is stepping into its true form: a creative house that merges strategy, storytelling, and production under one roof. The rebrand reflects its ability to serve artists, athletes, and entrepreneurs whose needs extend beyond one box, people who require brand development, rollout strategy, and creative direction all in one place.

The new unmatte™ stands on three cultural pillars:

• Culture (The Magazine): a digital publication uncovering the underground artists, rollouts, and ideas shaping modern creativity.
• Agency (The Agent House): a creative management arm offering brand strategy, content systems, and digital campaigns for artists and brands.
• Education (The Academy): courses, toolkits, and workshops teaching creators how to build brands with longevity and clarity.

Since its founding, unmatte™ has worked across music, film, sports, and fashion, building systems that amplify creativity and redefine what it means to be a “creative agency.”

“We’re not trying to fit into the agency mold,” Jones adds. “We created the creative house model because our clients needed strategy, structure, and culture, all working together. unmatte™ is built to do everything the right way, under one vision.”

unmatte™’s rebrand signals the next phase of its evolution, from silent operator to cultural architect. The new platform will highlight in-house projects, collaborations, and original cultural reporting through its editorial arm, Culture Works.

For collaborations, press inquiries, or partnership opportunities, visit www.unmatte.com or contact press@unmatte.com.

About unmatte™
Founded in 2019, unmatte™ is a creative house, magazine, and education hub documenting real culture and building the people who move it. What started as a behind-the-scenes marketing firm for professional sports has grown into a multidisciplinary ecosystem shaping the next era of creativity, structured, strategic, and unfiltered.