Branding Marketing

Brand Guidelines: Where’s The Heart?

Why Do Brands Have Guidelines?

Being a brand is an achievement. Regardless of what your brand is for, clothing, shoes, sportswear, etc., brands still have specific rules they need to follow. Ruby Porter can co-sign, brands should be respectful of those interested, but most importantly, a brand needs to be honest.

A Promise Is A Promise, Dude.

Brands want to make sales, especially now, to try to keep their company going. The only problem is that they might be taking the best route to do this. Brands may post advertisements that they are having a promo, or that prices have dropped, or that sales will benefit those still working. As long as a company is fulfilling these claims, everything is okay. But, when they are promising things, they cannot keep is when there is an issue.
Brands should not take advantage of their customer’s being in a vulnerable state.

They should not use that to make sales or to manipulate their customers into buying during a time where they may not be able to afford it. This ruins that brand-customer relationship being people are not going to want to buy from you. They lose their credibility, and, more than anything, makes the customer feel used. It’s degrading to the individual, and the result is them no longer buying from the brand.

No one likes to be manipulated or lied to, and it seems like a brand doing this is worse than someone we thought we knew. ‘You can have this if you get that,’ and only getting that initially ordered item will make us made. We will reach out to the company about the issue, and if our complaint is ignored or we are told, the expected order cannot be completed. We then realize we were manipulated into ordering because of the promo, but nothing about it is different than a standard order.

Respect Is Given, When Respect Is Received.

A brand needs to respect their client, or they will lose their following. It can be hard to rebuild your reputation after self-sabotaging for the sole purpose of making a sale. Being hired and having more responsibilities can get to all of us, and in a time where money is tight, or we don’t know when our next paycheck from work will be, the last thing we need is to be humiliated by our favorite brand. Being humiliated by something, or someone, who is not a direct person we can communicate with, it may be a long wait before an apology. However, before that time even comes, more customers than not have already made the subconscious decision that they would no longer support the brand.

In The End

Brands do not have free range over how they act or what they choose to do to benefit themselves, and unfortunately, some brands may still think they do. But this hurts the customer; this serves the relationship and shortens the spread of mouth about a company. People can be vulnerable. And then they are taken advantage of by a company they thought to be loyal to their customers. The clients’ opinions/feelings about the company is a significant representation of how the company treats its clients. Growing the amount of negative opinions and feelings only decreases the respect that a company is receiving from the public.  Avoid doing that by being a genuine brand, that truly appreciates and respects their clients. Learn about unmatte.com and how we choose to provide our family of clients with the BEST service.


2020 Marketing Trends: What You Should Know

Here at Unmatte, we try and focus on providing brands with the opportunity to rise to the occasion. Marketing trends help you eliminate the BS from your brand and allow you to create actionable tasks that help interact and engage with your audience. Here are a few we think are best for 2020.

Society & Marketing

The world of marketing is continuously changing to keep up with our growing society. The most popular marketing trends nowadays have to do with the internet. Marketing is all about advertising and selling your product, and companies will try to put their ad’s anywhere and everywhere. This also means that there are countless possibilities for companies and marketing their products. You are not just limited to billboards anymore, though if that is what you prefer, you can have billboards that have a changing sign.

Get To Know Your Client

Some companies like to follow and get to know a little about their clients. This is a great way to personalize an ad to one specific person. With the ability to ‘meet’ a potential client, you can talk to them about the product as it is in regards to what they need or the timing they have left in their day for something new, and you can get personal. This seems to be one of the most effective ways of marketing, as well. Taking the personal approach, you show the customer that your product is for anyone.

An example of this is with at-home workout programs. If you are looking for new people to join, you can find an aspect of their life that may be similar, if not the same, as what you are going through. Clients want relatable. They are more likely to go for a product or program if it works for their specific needs and requirements.

Content Is Everything

When it comes to content, there is no loss of possibilities. Make your advertisements fun and short, Don’t drag on, because this risks losing someone’s attention. You need to talk to them like you would someone you already know. If you drag on, they will lose interest sooner and delete your message, or stop reading. Most importantly, if the audience is not drawn to the post when it is in front of them, they will scroll right past. It should be pleasing to the eye and make the reader want to open that ad.

Do Your Best! Do It All!

Marketing is tough and ever-changing. There will always be countless options on which route to go, but, in the end, you need to be what the readers want or need to be seeing at the moment your ad is within their sight. Try a call to action, where you ask them directly if they need your product or services. Be what the reader needs, and they will open your ad. Once they open your ad, you have their attention. Keep their attention, and you have a new client.  Single Grain has created MORE marketing trends to focus on throughout your journey, take a look at their lengthy-list.