Branding Trends

Brand Requirements & The Do’s and Dont’s

Being a good brand, requirements must be met. Although it seems like it, a brand doesn’t become successful overnight. It takes hard work, dedication, and consistency for it to happen. Not sure what makes a good brand? Ask yourself what you want from a brand you purchase from. There’s your answer. Everything has requirements, and the requirements to be a good brand come with do’s and don’t’s.

DO be reliable. DON’T cheapen your product to save money.

An unreliable brand will go downhill and quickly. Forget repeat customers; forget positive reviews. If you have a good product, customers will come back. They will give you the positive reviews that will help to grow your business. If you opt just to save some money, then the chances are that your product is going to reflect that, and that pushes your customers away. You no longer have that great product they love. Reliability is key.

Brand Requirements Should Be Consistent. DON’T be scattered.

You need to stick to a schedule and time frame. When someone orders your product, they want it fast. They don’t want to wait weeks before they even hear that it was shipped. They want answers to their questions. You need a consistent time frame between an order being placed and an order being shipped. Having orders shipped quickly shows a brand that is on top of their game. But, if one person waits a few days and another waits a few weeks, you are losing a customer. They will find another place to get the same or similar product at a much faster pace. It can be hard to answer customer questions, but responding within a few days shows that you are reliable. And, again, you need to be consistent with the time it takes to read and respond to inquiries.

Keeping up-to-date brand guidelines help you avoid lacks of consistency.  As a result of lacking brand requirements, your company could fall short in sales due to your clientele not being satisfied with the effort put into your brands outlook. Due to the gradual decrease in the human attention-span, your brand has to focus on providing your clients with quick, clean, and moreover effortless communication.

Brand Requirements Deserve Uniqueness. DON’T follow everyone else.

This one should be visible—unique means standing out amongst competition. It may be hard to come out with new products that don’t have something similar, even the slightest bit, out there somewhere. But you can adjust your product to be different than the rest. Don’t make a logo that sounds like you focused on catchy words and bold designs. You need a logo that stands for your company, because this is your brand’s label. It is important. You want your logo to represent your brand and have the ability to draw customers in.

These are just a few of the requirements for being a good brand.  Basically, you want to be unique, reliable, and consistent, because without the latter two, your brand is going to struggle. They go hand in hand with each other, and will only benefit your brand. Following the requirements of a good brand is a choice, and one that only you can make. You can opt-out, and have a failed brand, or you can go all in and set yourself up for success. Stand behind your brand and do what is best for its growth. As a result, your audience will value your brand the same way you do.


Your Brand Should be the Leading Character

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Figuring Out Brand Representation

When it comes figuring out how your brand should be represented, think of it as the leading character of a novel. It should be the one running the show, and at the forefront of it all. When I think of a character that has three of the top qualities that a brand should have, I think of Harry Potter.

Harry Potter & Brand Coincidences

Everyone knows Harry Potter. Whether they have or have not seen the movies or read the books, everyone knows something about Harry Potter. Throughout seven novels and eight movies, he continuously shows top qualities that include determination, reliability, and respect. Just like that, a brand should consistently show the same characteristics: both in and out of the public eye.

Harry lost his parents to Lord Voldemort, after being given to his mom’s sister and her husband, he spends eleven years living under a staircase as a regular human being whose family life wasn’t ideal. When he gets thrown into the wizarding world, he finds out the truth about his parents’ death, and it’s within this first novel that he is faced with Voldemort. Every year he faces Voldemort, and every year he is determined to do so and to win. If an eleven-year-old boy can begin his journey of fighting a man who killed thousands, then your brand should be able to have the determination to stick to your product.

To be successful, you can’t back down or take breaks. You need to go full force and with everything you have. If you show your employees and your customers that you have the determination to deliver a great product, chances are your employees will have that same determination, and your customers will be drawn to that.


You Can’t Go Wrong With Harry Potter, Don’t Go Wrong With Your Brand.

It is undeniable that Harry Potter is reliable, he never second-guesses his fight with Voldemort. When Dumbledore needed his help, he accepted without question. He wanted to help and knew it could bring him closer to Voldemort, and either the end of him or the man who killed his parents, and that didn’t stop him. Harry was determined and reliable to help get the job done.  Your brand should be the same.

  • Your customers should have a product of exceptional quality each and every time.
  • You can’t flake on your own company – Give your best 100% of the way.

This will ensure that they come back and continue to use your products.

Finally, Harry Potter shows respect to those who deserve it. Now, this doesn’t mean you can pick and choose who your brand is respectful too. But it does show how far respect can go. Harry respects his friends and, in turn, they respect him. They stand by and fight alongside him. He even shows respect towards his aunt, uncle, and cousin even though they don’t respect him. Your brand should always respect its employees, and it should respect its customers: whether they respect your brand or not. The level of respect that you and your brand give out speaks volumes about the brand as a whole.

So, What Does It Take?

It doesn’t take much to be a brand with good character. Determination comes when you start your brand, but now you need to put in the hard work and effort to become reliable. As for respect, that should come naturally and shouldn’t be an issue. Popular brands have many qualities, but these are just three of the most important ones. Let Unmatte provide you that brand character. We value great storytelling, and your audience do too.[/vc_column_text][/vc_column][/vc_row]