Go Viral with these simple tips.
Social media is a growing platform, as are Facebook, Instagram, Twitter, and the latest one, Tik Tok. Users, typically between the ages of fifteen to mid-to-late thirties, share posts and content to gain status. To achieve status, there seems to be no idea too big or too dangerous, and that can be concerning.
In this post, I will explain what a viral phenomenon is, and some ways that one begins.
The Go Viral Phenomenon
The common cold is viral. It spreads rapidly, and everyone is aware of about it. When a post becomes viral on social media, it spreads all over. Filling one platform and spreading to another, and another. The ‘creator’ of that post, whether it be a photo or video, has become viral. They have ‘blown up,’ and their post is now being seen from people all over the country- and maybe even the world.
There is no end to being viral; it seems. Once someone achieves this, regardless of if it was intentional or not, they will more than likely want to do it again. And this often means trying harder and doing more outrageous things. Being viral is not always a good thing, and it is not always a person. It can be a photo of people not recognized or even a challenge.
How to Become Go Viral
Let’s look at a few ways to become viral on social media.
Entrepreneur lays out a map to becoming viral. While becoming viral can sometimes be accidental, it really does come down to a science. You know who your target audience is. You may have one specific audience that you’re reaching out to, but you may also have several audiences.
Learn about who you are reaching out to. What do they like, what do they feel strongly about, and what trends are they into? You need to take all of these into consideration when creating your content. Once you know these, you need to select which social media platform you’re going to use.
Tip: The platform you decide to use plays a more significant role in becoming viral than the content itself. If your target audience uses Tik Tok more, Facebook isn’t going to be the way to go.
Entrepreneur also says that a way to become viral is to partner with someone who already is. Create a post maybe two or three with this person, and that’s getting you out there.
Lastly, Entrepreneur talks about having ‘novel’ content. This means that your content should be unique and creative in at least some way. Someone who may get viral from doing a trend may not stay viral if their typical content does not grab the viewer’s attention.
In other words, they gain followers but quickly lose them or don’t gain anymore. Some people can instantly receive a ton of traction without trying. Maybe they had a really good video, or maybe they did something generous that you don’t see or hear about a lot. Whatever it may have been, or will be, the posts that catch the most attention will always have a higher chance of becoming viral.
Tip: If you want more people to see your post, a hack to this would be to follow more people. Chances are you following someone else will cause them to follow you in return.
What Else Can Help Make Something Epic?
It’s not just people who can be viral. We all remember the black & blue vs. white and gold dress from 2015. It was all over social media, especially Facebook, and people would debate over if the dress was black and blue, or white and gold. This was viral. It blew up, and it was all over because it didn’t just get people talking; it got people arguing. This surpasses social media and landed itself on the news.
Another moment that didn’t involve a person was the ice bucket challenge. Participating in this challenge got people involved in a good cause, as well as helped people gain likes and followers off of their participation. To spread awareness for ALS, this was on several social media platforms. It was already growing quickly, but people would also nominate someone else to do it. Sometimes they would nominate several people.
Being viral on social media can be for people, as well as other items or challenges. These grow and, after they start to slow down, they still have the possibility of becoming a popular thing again in the future. Let us help you go viral – contact us now.