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Category: Social Media

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Social Media Trends Marketing

Meme Marketing & How It Works

meme marketing

Meme marketing is composed of images or GIFs. Most of them have some form of humor to them but they can be serious, light-hearted, dark, or just merely comedy. With all of that versatility, no wonder they can affect how a product is marketed. Though indirectly, meme marketing can assist with a company making sales. This article talks about a few of the biggest, most popular memes and how they can actually be a tool for a product–through meme marketing. 

But That’s None of my Business. – Meme Marketing is Sassy.

For several years now, Kermit the Frog has been starring in memes with a cup of Liptonmeme marketing - kermit the frog tea. These memes generally have a phrase at the top, and at the bottom of the image, it usually reads, “But that’s none of my business.” Something as simple as this is putting Lipton tea in the center of the image. This is the first thing that the viewer sees, even if they do not realize it. This is a perfect opportunity for product placement. It is allowing a simple cup of tea to become associated with humor slowly. Someone sees a pack of Lipton tea, and they think of Kermit drinking a glass while pretending to mind his own business about something. 

Baby Yoda – Meme Marketing is Clean.

Ever since The Mandalorian came out, Baby Yoda has flooded social media. meme marketing baby yodaStar Wars has always been a massive franchise, and now, being owned by Disney has not changed that. Baby Yoda had people talking about The Mandalorian, and this caused people to want to watch the series. Not only has this meme advertised for the series, but it has also advertised for Disney’s new streaming service Disney+. Which just so happens to be the only place you can watch The Mandalorian.  Baby Yoda, in the referenced photo, sheds light on the current pandemic ‘COVID-19’.

Meme Marketing Within App Marketing.

Another popular meme shows people taking photos of their food with the caption, ‘Meanwhile on Instagram.’ This directly impacts business for Instagram, but there are memes for Facebook, Tik Tok, and Snap Chat. These could be mocking the app itself, or even its users, but it still advertises. Memes allow people to explore and exploit their opinions in multiple ways. Instagram does have a lot of food pictures, and if someone finds this funny, it just might make them open the app due to the reference. Memes can help advertise for almost anything, and they spread quickly. 

Meme marketing might be something people put together to gain likes and follows, but it can also end up being an advertisement for a brand as well. It’s free advertising by fans, even if they don’t realize they are helping promote a brand. It’s simple advertising and puts the product/brand in your face. Let meme marketing stick with your readers. Find out more trends in marketing by clicking here or see The 100 Greatest Memes Ever!

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Branding Trends Marketing Social Media

Learn From These Mistakes Before You Try Social Media Marketing

social media

As of January 30 of this year, more than 4.5 billion people now use the internet, according to We Are Social. Of the 4.5 billion people who use the internet, 3.8 billion are on social media. That is nearly 60% of the population. If you are trying to market yourself or your brand, the most obvious way to show people who you are is to use social media. However, before you do that you need to know how to connect with your audience without losing their trust, in this post, we’ll provide an all-encompassing rundown of the five social media marketing tactics that are dead. 

Misleading Social Media Game Ads—You’re not fooling anybody 

I can’t tell you how many games ads I’ve seen where the game is nothing like the advertisement. If your consumer downloads the games—and that’s a big if—they will soon see that the game is nothing like you advertised. What happens next? They delete it and don’t trust your brand again. 

Advertising in the Middle of Videos—They’ll keep scrolling 

If you’re going to place an ad, do it on the front end. I can’t tell you how many times I have stopped watching a video on Facebook because it was in the middle of the video. By placing your ad upfront, the audience knows what to expect, and they know they won’t be bothered once the video starts. By placing an ad in the middle of the video, you’re not only annoying your audience, but you are making them question if this is the only ad that will interrupt their video. What happens next? They keep scrolling. 

Social Media & Fake Accounts—Your audience knows it when they see it.

It’s pretty obvious to spot a fake account when you see one. They only have posted about certain products and have close to zero followers. According to Crunch Growth, 26.5% of Facebook Accounts, 17% of Twitter accounts, and 40% of Instagram accounts are fake. Once a consumer sees that you are using a cheap marketing tactic to increase your posts interactions, they’re going to lose their trust in your company and brand. 

Non-Native Paid Advertising—Most stick out like a sore thumb

A paid advertisement is easy to spot when you see one, especially if the content doesn’t look native. The easiest fix for this is to make your advertisement look like native content. This isn’t to say you should make a cheap post like “OMG I love my [insert product here]. You can buy it at [insert link here]. Instead, make your company seem human. Genuine content makes readers want to click on your profile and take a closer look.

Mass Following to Gain Followers—Are you trying to look desperate? 

Yes, the point of social media is to be—you guessed it—social, but mass following users so that you can get more followers is not the way to do it. Accounts that do this are easy to spot because they tend to have a crazy unequal follower ratio.  The ratio we view is when you are following more users than users following you. This makes your brand seem fake or of low value. Users will see this as your brand not being genuine and won’t want to interact with you. 

Although social media is a place of free expression, there is a wrong way to market on these platforms.

Remember to avoid the following:

  • Mass following
  • Non-native looking paid advertisements
  • Using fake accounts to boost your posts interaction
  • Placing ads in the middle of your videos
  • Using misleading game advertisements

If you have any questions about social media marketing tactics that are dead or would like a consultation, reach out to us.