Branding Marketing

Brand Guidelines: Where’s The Heart?

Why Do Brands Have Guidelines?

Being a brand is an achievement. Regardless of what your brand is for, clothing, shoes, sportswear, etc., brands still have specific rules they need to follow. Ruby Porter can co-sign, brands should be respectful of those interested, but most importantly, a brand needs to be honest.

A Promise Is A Promise, Dude.

Brands want to make sales, especially now, to try to keep their company going. The only problem is that they might be taking the best route to do this. Brands may post advertisements that they are having a promo, or that prices have dropped, or that sales will benefit those still working. As long as a company is fulfilling these claims, everything is okay. But, when they are promising things, they cannot keep is when there is an issue.
Brands should not take advantage of their customer’s being in a vulnerable state.

They should not use that to make sales or to manipulate their customers into buying during a time where they may not be able to afford it. This ruins that brand-customer relationship being people are not going to want to buy from you. They lose their credibility, and, more than anything, makes the customer feel used. It’s degrading to the individual, and the result is them no longer buying from the brand.

No one likes to be manipulated or lied to, and it seems like a brand doing this is worse than someone we thought we knew. ‘You can have this if you get that,’ and only getting that initially ordered item will make us made. We will reach out to the company about the issue, and if our complaint is ignored or we are told, the expected order cannot be completed. We then realize we were manipulated into ordering because of the promo, but nothing about it is different than a standard order.

Respect Is Given, When Respect Is Received.

A brand needs to respect their client, or they will lose their following. It can be hard to rebuild your reputation after self-sabotaging for the sole purpose of making a sale. Being hired and having more responsibilities can get to all of us, and in a time where money is tight, or we don’t know when our next paycheck from work will be, the last thing we need is to be humiliated by our favorite brand. Being humiliated by something, or someone, who is not a direct person we can communicate with, it may be a long wait before an apology. However, before that time even comes, more customers than not have already made the subconscious decision that they would no longer support the brand.

In The End

Brands do not have free range over how they act or what they choose to do to benefit themselves, and unfortunately, some brands may still think they do. But this hurts the customer; this serves the relationship and shortens the spread of mouth about a company. People can be vulnerable. And then they are taken advantage of by a company they thought to be loyal to their customers. The clients’ opinions/feelings about the company is a significant representation of how the company treats its clients. Growing the amount of negative opinions and feelings only decreases the respect that a company is receiving from the public.  Avoid doing that by being a genuine brand, that truly appreciates and respects their clients. Learn about unmatte.com and how we choose to provide our family of clients with the BEST service.

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